Scenic Rim Business and Industry News
BUSINESS EXCELLENCE AWARD - MARKETING
What started as a one-person business on Tamborine Mountain has grown into leading national mobile day-spa business servicing 19 regions around Australia. Ali Shaw started Ripple Massage & Beauty ten years ago, expecting to service the local market on Tamborine Mountain. She put her previous marketing experience to work and the results have been incredible.
When she started her Ripple Massage & Beauty mobile day-spa business on Tamborine Mountain 10 years ago, Ali Shaw hoped to grow big enough to have three staff and service Brisbane and the Gold Coast.
She used her background in marketing to kick things off and within four months she had reached her long-term business goals.
A decade later Ali heads up an innovative business that services 19 regions in Australia, employs five permanent staff and a team of 40 therapists.
“Before this I had been working across the South Burnett wine region promoting other people’s products,” says Ali.
“But I wanted to control the product from beginning to end. Initially I did everything – treatments, sales and marketing, bookings. Now I’ve got five staff in the office and 40 therapists around Australia. We’ve had enormous support from the local community on Tamborine Mountain and through the Scenic Rim in general. Without that it just wouldn’t work.
“No man is an island.”
Ali says the mobile day-spa concept was quite new when she started and it was an idea, which appealed to many, including operators of boutique and large-scale accommodation.
She says early support from some of Tamborine Mountain’s leading accommodation providers was key to her success.
“We do a lot of work over the website and we have over 1000 alliances with different hotels across Australia.
“It started as one therapist on the Mountain and now we’ve expanded to over 19 regions in Australia.
“The business is solely owned by me, it’s not a franchise. We’re in Hobart, Melbourne, the Yarra Valley, Sydney, Northern NSW right up to Hervey Bay. Next year we’ll expand to Adelaide, the Central Coast and up through Cairns.”
Ripple Massage therapists offer everything from basic massages to day-spa massage and beauty packages.
“We’ve just launched a coffee massage in conjunction with Witches Falls Cottages and Merlo Coffee. We use a coffee scrub, coffee oil and offer a coffee facial. Studies have shown that coffee is really good for reducing inflammation on the skin, reducing puffiness, redness and cellulite.
“We were the first people to bring the ‘day-spa comes to you’ concept. We’re much more than a mobile massage service. We offer a wide range of services that are unique to us, services that we have developed.
“We’ve created day-spas in accommodation on the beach, in the rainforest; we do a lot of conference work. We’ve been to some really nice places to do treatments and create a unique experience.”
Corporate clients include the National Australia Bank, Subway and Target.
Next year Ali plans to expand Ripple into Adelaide, Launceston, the NSW central coast and possibly into the Northern Territory.
Image: Alison Shaw of Ripple Massage and Beauty with Cr Nigel Waistell (left) and Tamborine Mountain Chamber of Commerce President Chris Kite.