Scenic Rim tourism operators can benefit from being connected to a range of organisations and platforms that help promote the region locally, across Queensland and nationally. Understanding the role of each channel can help you strengthen your visibility and reach the right audiences.
Destination Scenic Rim is the region’s local tourism member-based organisation, representing a network of tourism businesses and working to support sustainable tourism growth, industry collaboration and destination promotion. Visit Scenic Rim is the consumer destination brand and website that showcases local experiences and helps visitors plan their stay. In addition to these regional channels, operators should also consider their presence on major tourism platforms such as Queensland.com and Australia.com, which provide broader exposure through state and national marketing networks. It is worth noting that operators with profiles created on the Australian Tourism Data Warehouse (ATDW) automatically get pushed to the Visit Scenic Rim, Queensland.com and Australia.com. Creating a profile on ATDW is free.
By maintaining accurate product information and engaging with these organisations, operators can create stronger connections with visitors and make the most of regional, state and national tourism opportunities.