Scenic Rim Regional Tourism Strategy 2011-2016
The Scenic Rim Tourism Strategy is based on sustainable tourism best practice principles and addresses the three pillars of sustainable tourism: Destination Development, Destination Marketing, and Destination Management. Scenic Rim Regional Council adopted the Scenic Rim Regional Tourism Strategy 2011-2016 in April 2011.
Download a copy of the Tourism Strategy here.
A Living Strategy for the Scenic Rim
The Scenic Rim Regional Tourism Strategy provides a framework to guide destination planning and management into the future. The Strategy is intended to be a living strategy that guides the development of innovative, viable and sustainable tourism activity.
A living strategy is one that is owned by the community, by the tourism industry and by government and embodies the essence and aspirations of Scenic Rim places and communities. The Strategy reflects the intrinsic natural, social and cultural values of the Scenic Rim and supports strategies and actions that contribute to a strong and vibrant future for local communities set within a global context.
Accordingly, this living strategy is capable of adapting to changing conditions, local needs and issues and embodies a shared vision that lives within the minds and actions of the stakeholders and agencies involved in tourism.
Vision for Scenic Rim Tourism Strategy 2011-2016
The vision for tourism in the Scenic Rim region is to develop a vibrant and sustainable tourism activity for the Scenic Rim that offers genuine visitor experiences that celebrate the region’s unique and world-class natural assets, rural and small town character and community values.
Scenic Rim Tourism Advisory Committee
The Scenic Rim Regional Tourism Strategy 2011-2016 emphasises the importance of establishing good communication processes and collaborative relationships between stakeholders in order to foster innovation, information awareness, industry capacity building and a shared vision for the region’s tourism industry.
Based on this, one of the high priority objectives is to ‘Facilitate external coordination through the development of an effective consultative framework with industry and external stakeholders.’
Click here to view the Terms of Reference for the Scenic Rim Tourism Advisory Committee (TAC).
The TAC features two representatives from each of the region’s three Local Tourism Organisations (LTOs), a representative from each of the region’s two Wine Industry Associations, a Tourism Queensland Board member and two Scenic Rim Councillors.
Inaugural TAC members are:
- Chairperson Tony Lambert (Tamborine Mountain Chamber of Commerce LTO)
- David Kennedy (Tamborine Mountain Chamber of Commerce LTO)
- Lisa Groom (Scenic Rim Escapes LTO)
- Tracey Larkin (Scenic Rim Escapes LTO)
- David McMaugh (Scenic Rim Tourism LTO)
- Mike Leah (Scenic Rim Tourism LTO)
- Barry Marshall (Scenic Rim Wine Industry Association)
- Mark Thurbon (Gold Coast Hinterland Wine Country Association)
- Pam Hardgrave (TQ Board Member)
- Cr Dave Cockburn (SRRC)
- Cr Heather Wehl (SRRC)
Council representation also includes the Manager Community and Culture, Tourism Development Coordinator, Visitor Information Centre Coordinator and Business Support Officer. The Tourism Development Coordinator, Cathie Johnston, is the TAC Executive Officer and will work closely with all members to support the planning and implementation of tourism projects.
TAC Mission Statement
The TAC represents the interests and needs of the Scenic Rim Tourism Industry. It provides a conduit between Council and operators; facilitates cooperation and joint marketing activities and provides hands on direction for the implementation of the Scenic Rim Regional Tourism Strategy 2011-2016.
2011/2012 TAC Working Party Priority Projects
Through the TAC, the Scenic Rim tourism industry and Scenic Rim Regional Council are working together to ensure the concepts outlined in the Tourism Strategy 2011-2016 become a reality and that industry really does benefit.
Tourism projects which form part of the 2011/2012 TAC Action Plan are some of the priority items outlined in the Tourism Strategy, including:
- An annual Destination and Tactical Marketing Program
- A Signage Strategy
- An Events Strategy
- Contributions to the Australia’s Green Cauldron National Landscapes initiative
The TAC will working parties will meet regularly to progress these projects and will engage with the local tourism industry on a continuous basis.
TAC Meeting Minutes
TAC Media Releases
