SCENIC RIM TOURISM OPERATORS UNITE FOR REGIONAL COLLABORATION
19 July: Empowering regional development, networking and building positive relationships were on the Tourism Showcase half-day agenda for 50 Scenic
Rim tourism operators last week.
Empowering regional development, networking and building positive relationships were on the Tourism Showcase half-day agenda for 50 Scenic Rim tourism operators last week.
Facilitated by Scenic Rim Regional Council at eco-accredited O’Reilly’s Canungra Valley Vineyards, the forum welcomed a diverse range of attendees including local alpaca farmers, adventure tourism operators and boutique accommodation providers to name a few.
Keynote presentations consisted of successful tourism operators who shared first-hand case studies, highlighting valuable business insights and learnings. Presentations included the upcoming Arts Ablaze - a multi-faceted regional arts and culture celebration hosted in Kooralbyn this October.
Also present were representatives from Brisbane Marketing and various tourism and creative agencies geared with knowledge and collateral to assist operators grow their businesses.
Scenic Rim Regional Council Mayor Greg Christensen expressed the importance of regional connections and collaborations referring to Eat Local Week as a brilliant example of collective marketing efforts.
The forum was also an opportunity to highlight the suite of Council’s educational programs and the various support systems available for local tourism operators such as the Business Excellence Awards, Eat Local Scenic Rim Accredited Locavore program and Women in Rural, Regional and Remote Enterprises (WiRE) program.
Due to positive feedback Council’s passion to unite the region’s operators through product packaging, cross-referral and regional itineraries will continue to be showcased on a quarterly basis.