23 August: Council's contribution to a major sporting event to be held in the Scenic Rim in September 2019 is set to generate significant economic benefits for the region.
Council's contribution to a major sporting event to be held in the Scenic Rim in September 2019 is set to generate significant economic benefits for the region.
At its Ordinary Meeting this week, Council approved sponsorship of $15,000 to the 2019 Queensland Schools' Rowing Championship Series that could generate more than $1 million in value for the Scenic Rim.
Mayor Greg Christensen said Rowing Queensland's three-day event at Lake Wyaralong from 21 to 23 September 2019 was expected to bring at least 3000 visitors, including athletes and spectators from throughout Queensland to the Scenic Rim.
"Our economic modelling has predicted an economic impact of at least $860,000 for the region which translates to an estimated return of $57 for every dollar invested by Council in this event," he said.
"Events like this are vital for the economic development of our region, the growth of our Scenic Rim brand and the opportunity to further raise the profile of our producers, growers and tourism operators."
Council has developed short itineraries that are being distributed through Rowing Queensland's networks to encourage those attending the three-day regatta to extend their stays in the Scenic Rim, and will be showcasing Scenic Rim's food and beverage offerings at the event.
Division 4 Councillor Michael Enright said Council sponsorship of the regatta, which will bring visitors from throughout Queensland to the Scenic Rim, represented excellent value for the region.
"Importantly, if a South East Queensland 2032 Olympic bid were to prove successful, Lake Wyaralong is a potential site for rowing events and the success of events held here would further bolster the case for Scenic Rim to host Olympic rowing competitions," he said.
Rowing Queensland is thrilled to have the support of Scenic Rim Regional Council for the event, and hopes to develop a long-term relationship, continuing to bring large-scale regattas to the Queensland State Rowing Centre at Lake Wyaralong for years to come.
“The Queensland State Rowing Centre hosts a world-class course, and each year the on-land facilities continue to improve, making it easier and easier to bring events to the Scenic Rim,” said Rowing Queensland CEO, Murray Stewart.
“Many local businesses have already supported us and welcomed us to the region, and we are hoping that this assistance and information from Scenic Rim Regional Council will encourage our rowing community to really explore the area and extend their stays around regattas.”
Published: 23 August 2019